Building on the expertise of planning and producing the world’s largest hospitality technology show, Hospitality Financial and Technology Professionals (HFTP®) has announced plans for HITEC Amsterdam in Spring 2017.

The HITEC Amsterdam exposition, with 55 booths, sold out in three days. A waiting list is available for companies who would still like to exhibit or sponsor. The preliminary program for the first European show will include an exhibit hall, a keynote presentation  in the usual tradition of HITEC and 16+ educational sessions about trending hospitality technology topics. As part of the partnership, HSMAI Region Europe will co-locate its Revenue Optimization Conference (ROC) with the premiere HITEC Amsterdam.

The HITEC Amsterdam Advisory Council, made up of hospitality industry executives from eight European countries, will help plan a cutting-edge education program for the new hospitality technology conference and exposition, based on the highly-successful HITEC.