Sharing Your Enthusiasm with the World at Large

You know that your organization and the products you offer have value. Your marketing and communications initiatives can be summarized as the challenge of sharing how wonderful your team and its output are to your current and potential customers.

Allow the Venza Group's team of seasoned marketing consultants to deliver the marketing and communications services you need, such as:

• Press Releases
• Demo Reels
• Info-mercials
• Style Guides

A Contextual Source - The Core Creative Idea

The Venza Group believes that identifying and amplifying a Core Creative Idea (CCI) is essential to any marketing initiative. Firmly consistent with an organization’s strategic marketing parameters, the media-neutral Core Creative Idea stands boldly before implementation. Similar in nature to a Hollywood-style “log line”, the Core Creative Idea is a brief, high-level summary that serves as the central design framework from which the more detailed content of the individual marketing installments derives.

The design and development of marketing initiatives typically progress in the following five stages:

1. Definition - The Venza Group will craft a core creative idea as well as determine the ideal platform(s) for deployment, in coordination with the intent of key client stakeholders and from within the organization's marketing guidelines and current initiatives.
2. Amplification - We will elaborate on the core creative idea through the generation of schematic frameworks for individual marketing installments.
3. Storyboarding/Concept Proofing - The Venza Group will draft individual installments.
4. Development - Our team will build each installment of the marketing initiative.
5. Implementation - Finally, the installments will be deployed within the platforms as determined during the Definition Stage.

The Venza Group will help your marketing initiatives achieve previously unimaginable results. We are causing breakthrough possibilities and results for people and organizations!

For more information regarding our marketing and communication services, please contact us or dial (770) 685-6500.