BITAC® Owners Event attracts hotel company owners, CEOs and presidents who are actively working on projects, and their key executive (i.e., CFO). They are seeking companies that fit the scope of their projects with service companies that are in line with their growth strategies, which include, but are not limited to: franchise brands, financial, brokers, design firms, construction companies, emerging technology, human resources, consultants, legal services, marketing services, insurance, third party management services, hotel products that can enhance the impact of the guest experience, and much more.