January 28 – 29 2020
The Savoy Hotel in London

HSMAI Region Europe Revenue Optimization Conference (ROC) is Europe’s number one place for the latest trends and news in optimization, digital marketing and distribution for the travel and hospitality industry. HSMAI ROC 2020 will prepare attendees to take the lead in revenue strategy. The educational sessions are focused on elevating leadership and business acumen, anticipating and responding to headwinds, aligning sales, marketing, and revenue optimization efforts, adapting to the ever-changing landscape of hospitality technology, and driving profit throughout the customer journey.